Obama's Email Advantage

Shaan Puri shares a story about how Obama's innovative marketing strategy helped him win his first presidential campaign.

"Obama was so successful when he did his first presidential run for two reasons. One, he was one of the first presidents to build a huge email list. At the time, the people who were running were doing fundraisers, they were doing TV, traditional interviews, but they weren't building an email list. He built a giant email machine before anybody else and then started using social media on top.

Trump did the same thing when he won in 2016. Even this year when he won, he raised way less money than his opponent. The first time, way less than Hillary, this time way less than Kamala/Biden. In both cases, it was because he was using a different marketing strategy. His was all Facebook and online, while the others were doing traditional TV buys, commercials, stuff like that.

When you see this paradigm shift, it's like the new marketing opportunity. If you can pounce on that, that's where you can get rich."