Enterprise Tech Training Pricing
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A Coursera-style training program focused on teaching in-demand technical skills (like blockchain/smart contracts) to corporate employees, charging premium prices for enterprise clients rather than selling direct to consumers.
Key Points:
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Business Model:
- Target companies needing to train employees, not individual consumers
- Charge ~$8,000 per person (vs typical $300 consumer course prices)
- Focus on enterprise sales vs individual sales
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Course Strategy:
- Create courses for rapidly emerging technical skills
- "Churn these out" quickly to meet market demand
- Focus on topics companies need to train employees on quickly
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Why It Works:
- Companies have budget and need to train employees at scale
- Coursera proved this model works ($400M revenue, $5.5B valuation)
- Easier to sell to companies than individuals
- Higher price point makes unit economics work better
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Example Use Case:
- Teaching blockchain/crypto skills to existing engineers
- Companies need to quickly train staff on new technologies
- Corporate training budgets support higher price points
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.