Divvy's Hair Loss Success

Danny Austin created Divvy, a scalp care brand for women, by turning her personal struggle with hair loss into a successful business. She leveraged authentic content about hair loss struggles before launching a solution.

Key Points:

• Content Strategy:

  • Built audience by sharing vulnerable, authentic content about hair loss struggles
  • Focused on women's hair loss issues (post-partum, aging)
  • Generated strong audience engagement and support

• Product Development:

  • Created scalp care solutions specifically for women
  • Addressed common hair loss problems many women face

• Business Success:

  • Generated $20 million in first 10 months
  • Demonstrated rapid product-market fit
  • Successfully converted content audience into customers

• Growth Strategy:

  • Started with content first to build trust and authenticity
  • Identified clear market need through personal experience
  • Launched product after establishing credibility with audience