Danny Austin's Scalp Empire
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Shaan tells a story about how Danny Austin built a successful scalp care business by perfectly aligning her product with her personal brand.
"We had Danny Austin on the pod recently. A lot of people were like 'oh this episode wasn't for me, Instagram influencer who cares.' But they missed the point. Every other mom influencer created fashion brands - buy my dresses, buy my swimsuits. But she picked an incredible business with scalp care that perfectly aligned with her story and why she's famous in the first place.
It's a high margin product with only a couple SKUs, doesn't have any of the headaches of fashion. It's a beautiful business and it's crushing it - did $40 million last year in revenue without even significant ad spend. That's what happens when you align perfect project selection with awesome content creation.
That business should be a multi-hundred million dollar business. If they just carry on, it should be a $250 million business. It's perfect project selection - couldn't admire it more. Perfectly aligned with her and it's a beautiful business on its own."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.