Captive Audience Networks

The speakers discuss creating advertising networks by targeting captive audiences in physical locations where people are naturally waiting or trapped, allowing for guaranteed ad viewership.

Key Points:

• Target Captive Physical Locations:

  • Doctor's offices
  • Gas stations
  • College dorms
  • Places where audiences can't easily leave or ignore screens

• Business Model Structure:

  • Install screens in these locations
  • Mix content and advertising
    • Show ads most of the time
    • Offer occasional value (like free vending machine codes) to maintain attention
  • Sell ad inventory to relevant advertisers

• Key Success Factors:

  • Focus on locations that are:
    • Concentrated (not spread out)
    • High value
    • Have smaller number of installation points needed
    • Can reach specific demographic groups

• Revenue Opportunities:

  • Local business advertising
  • National brand campaigns
  • Location-specific targeting
  • Demographic-specific advertising

• Challenges:

  • Need to actually install and maintain the screens
  • Local ad sales can be difficult and labor-intensive
  • Must ensure accurate reporting of screen placement and viewership

The model works best when you can find concentrated locations with valuable audiences who have no choice but to wait, making them more likely to watch the content.