Christmas Day Investing

Sam Rattner shares a philosophy about how to identify truly interested investors through his "never pitch twice" principle.

"I never pitch twice because I know that everyone who's ever really wanted to invest didn't need to be asked twice. When I'm pitching, I'm going in and giving them my full information, but I'm informing them of what we're building, not trying to persuade them.

Everyone I've ever had invest, the moment I pitched them and walked out of the room, they called me 12 times, showed up at my door in Chicago and said 'I want in this round.' I'd rather move on to people that are so excited by it that they are willing to get on the phone on Christmas because they know this could be a life-changing opportunity for them.

There's thousands of funds, and in my opinion, capital's pretty cheap if you have a great business. You're going to raise the money. If I need to sell it again, then they didn't want it in the first place."