Prime's Creator-Driven Billions
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A story about how two entrepreneurs built Prime, a beverage company that did over $1.3B in revenue in its first full year through partnerships with Logan Paul and KSI.
"Prime did over $1.3B in its first full year of business, launching in 2022. The founders aren't just random kids - they're in their twenties and were sneaker flippers who had already built successful businesses. Before Prime, they created Alani Nu, a high-end drink company partnering with Instagram creators and Kim Kardashian. Alani Nu does over $100M in profit per year.
These guys run something called Congo Brands. They don't want people to know about them - you go to LinkedIn, not much story. If anybody asks who owns Prime, they say Logan Paul and KSI, but in reality these guys own 60% of the company, while Logan and KSI own 30-40%.
For perspective, Celsius just sold 8% to Pepsi for $550M, valuing it at $6B. Prime is bigger than Celsius, or will be bigger. My guess is Prime ends up being like a $20B brand. That's going to make Logan Paul a multi-billionaire just off of Prime."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.