Newsletter Churn Management
Share
Sam Parr shares metrics and growth strategy from scaling The Hustle newsletter.
"The Hustle was a daily newsletter, we sent an email 6 days a week. We were at 1.7 million subscribers and lost about 40,000 subscribers per month. We were adding about 4,000 subscribers a day. It was insane - losing 40,000 people and trying to figure out how to fix this.
We grew organically to 100,000 subscribers. Then you do paid marketing to get to many millions. After 4-5 years you get a name, then you quit advertising or spend very little. You just stay at 3-3.5 million subscribers and launch more newsletters. That's how you get to $100 million in revenue for newsletters - it's the exact same thing as software where you go multi-product. Except unlike software, the churn is outrageous but thankfully the market size is like 30 million people."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.