British Racing Green Identity
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Sam Parr shares how he developed Hampton's brand identity, particularly inspired by British luxury automotive colors.
"When I created Hampton's branding document, I wrote one line that said 'elite but cheeky.' I took inspiration from British racing green - it's a famous color from Land Rover and Jaguar, these British racing colors that I love. When I think of a Land Rover or Range Rover or Jaguar, that's the color. I freaking love that color - it's my favorite. I've got motorcycles in that color, I've had a car in that color.
I took that color and said we have to make the brand feel like these classic ads but use that color. I found a bunch of GQ ads, Porsche ads, and Rolex ads - Rolex had this famous series called 'The Men Who Built the World Wear a Rolex.' They would do a cool expose on like an astronaut wearing a Rolex, or Dwight Eisenhower the president wearing a Rolex. There were Wall Street Journal ads that said 'Money talks, we translate' with beautiful imagery.
I hired a branding agency for $15,000 right out the gate and gave them all these references. That's how we selected the branding, and hiring a branding agency turned out to be a total hack."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.