Taking Care Babies Revenue
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A story about how a parenting influencer built a successful sleep training course business before getting cancelled over political donations.
"Taking Care of Babies was making somewhere between $10-15 million a year. This wasn't even like a company, this was just her. She had a sleep training course for about $100. We had bought her course when I had my first kid.
She was spending nothing on marketing and basically had no team or a small team. Then she got canceled unfortunately because she donated to Trump of all things. The mom groups on Facebook were like 'we're not gonna support her if she's gonna support Trump' and so she kind of got knocked down a couple of pegs. I think she's still out there doing fine, but the mom sort of in mass unsubscribed."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.