Huberman Mate Acquisition

A story about how Tiny capitalized on Andrew Huberman's authentic use of mate by acquiring a yerba mate company for him.

"This is how Tiny's doing this Matina, which is the drink they're doing with Huberman. They bought a yerba mate company and then partnered with him because he loves mate and has been drinking it for a long time - it's the perfect type of product. If Huberman was like 'and now I'm going to take a break from my science stuff to go become a searcher and go find a business, a PE deal to do' - that'd be crazy for him, but Tiny doing it makes sense.

They also did it with James Clear - they built the habits app. So instead of just doing ad reads, they're building actual products. This is also how Congo brands built Prime - they did a lot of new products and then they pitched Logan Paul and KSI saying 'you guys are going to be the promotion engine of this, you get significant equity, and we're going to be the operational back end.' In their case, what's probably going to be a $10 billion+ company off of that brand."