Native's Target Sales Success
Share
A story about how Native deodorant followed the path of successful DTC brands to achieve significant retail success at Target.
"When it came to Native, I knew exactly what to do. I built the direction for our business like Andy (Dunn) did, and then launched into Target like Harry's did. We didn't have to convince Target - they knew why this was a good deal because Harry's had been taking a ton of market share.
Native is now 12-13% of deodorant sales at Target, selling over $1 million a week there. We were walking in the footsteps of giants. Our lives were made so much easier because Andy Dunn and the Harry's founders paved this path for us. Andy showed how to build a direct-to-consumer business online when everyone was questioning what that even was. Harry's demonstrated how to successfully take a DTC business and launch into Target."
Moiz Ali
Moiz Ali is the Founder of Native. Launched in 2015, Native is the fastest growing CPG company in the United States, and has over 1 million customers nationwide. The company was acquired by Procter & Gamble for $100 Million in November 2017, the first acquisition by P&G in nearly ten years. Prior to founding Native, Moiz was the Founder and CEO of Caskers, a flash sales site for spirits. Moiz graduated from Harvard Law School in 2009. In addition to his work at Native, today he is an active investor in over 100 startups, and a speaker on stages across the world.