Cucinelli's Principled Luxury
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Sam Parr shares a story about an Italian luxury brand founder who built a successful company while maintaining strict lifestyle principles.
"There's this Italian company called Brunello Cucinelli that makes really expensive cashmere clothing. The founder started it because he was an expert at cashmere. He said 'My dad worked his ass off, working 7 days a week, and I wanted to create a humane workplace.'
His daily schedule is fascinating: He wakes up at 6AM at his countryside home, goes to the office at 8:30. At 1PM he walks home for lunch, takes a 30-minute siesta. At 3PM goes back to work. At 5:30 the whole company stops working and takes a late afternoon walk because they believe rest is super important to being soulful. He has a light supper at 8PM, and at 9PM heads to the cafe to meet friends where they discuss politics, philosophy, religion late into the night.
I wondered if this guy was legit - turns out he is. The company is publicly traded with a market cap of $4 billion. He's building his company to create a great workplace and great products, not to make money first. And because of that, I want to give him more money and he's going to make more profit."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.