Custom Sock Manufacturing

A story about how Shaan Puri created his own custom socks after being dissatisfied with existing options.

"I threw all my socks away when we got acquired. I asked what is the highest quality sock you can find. The answer I got at that time was Bombas socks, but now I actually have custom socks. I went to a manufacturer and said 'I want a sock like this,' and now I have like 100-200 pairs of custom manufactured socks from a factory I found off Alibaba.

I like wearing crew socks, like calf-length socks, but if you wear the Nike compression ones, they're too tight all the time. The Gains ones are kind of good but they're pretty basic. So I made my own hybrid."

27:44 - 28:19
Full video: 29:48
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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