RXBar's + "Innocent Innovation"

Peter shares how his experience with Innocent Beverage influenced RXBar's packaging design.

"I had an internship in Belgium where we supplied Innocent Beverage, which is a smoothie company. On their label, they would list the ingredients in a unique way. It would be like 'one apple, one banana, and half a lemon' or 'a pinch of lemon.'

I took that idea and connected it to RXBar. On the back of our label, we listed the ingredients as '2 dates, 3 eggs, 6 almonds, 4 cashews, etc.' That insight came from purely observing different markets and brands."