Domino's India Market Adaptation
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A story about how Domino's successfully expanded into India through local franchising partners.
"My dad introduced me to these guys and I was amazed at their huge house. I asked what they do, and they explained they partnered with Jockey underwear and became the exclusive seller for Jockey in India.
Then at the same dinner table, I met another guy. He says 'We're the Domino's guys in India.' They were the exclusive franchisee of Domino's for India. Indians didn't really eat pizza before this, so they had to teach people to eat pizza. Turns out they loved it. Now they have 9,000 Domino's throughout India."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.