Build-A-Bear Adult Sessions

A story about how Build-A-Bear Workshop has evolved to cater to adults, shared by Shaan Puri.

"Build-A-Bear is this thing in the mall where you go build a teddy bear. It's usually for kids, but 40% of their revenue now comes from adults. They call it 'Build-A-Bear After Dark' - they basically open up at late hours and let adults come in and do it as a date night activity. It's crazy."

Note: This is a brief story but captures the complete point Shaan was making about Build-A-Bear's business evolution to include adult customers.