Pronger's Viral Twitter Growth
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Sam Parr shares a story about helping NHL player Chris Pronger grow his Twitter following dramatically in 24 hours.
"Chris Pronger reached out to me on Twitter and we went to dinner. He asked me how Twitter works and if he should try it. I told him 'Here's what we're going to do - call me on Zoom tomorrow, but the day before, send me 5 titles of what you think a tweet could be.'
I said I'd write while he talks and find the interesting stuff he's saying. We did it and he tweeted it out - he went from 20,000 followers to close to 100,000 followers in 24 hours. The tweet was read by 10 million people and got over 30,000 likes.
This is actually the 5th time I've done this. I did it with my friend Ramon who got featured on How I Built This podcast, with my friend Val, and with my friend Anthony who wrote about living in Africa and eating only meat with a tribe.
It's pretty wild how this game works. The reality is it's not that hard because these people are already interesting and have unique insights. If you earned $100 million as a professional athlete, there's only about 100 people who have that kind of insight."
The tweet that went viral was about traps that pro athletes fall into, including spending $1 million at a strip club, which got picked up by media outlets like Bro Bible.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.