Costco for Software
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Shaan proposes creating a Costco-style membership platform for software tools where users pay an annual fee to access software at significantly discounted rates. The idea leverages bulk purchasing power and membership fees to offer software at cost plus a small markup.
Key Points:
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Business Model:
- Annual membership fee (suggested $1,000/year)
- Software sold at cost + 10% markup
- Focus on aggregating various software tools in one marketplace
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Target Market:
- Initially focus on specific segments like development agencies
- Start with a subset of software rather than trying to include everything
- Build around specific user groups before expanding broader
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Challenges Identified:
- Two-sided marketplace is difficult to build
- Many indie software companies lack reseller capabilities
- Backend integration requirements are complex
- Software provisioning is more nuanced than physical goods
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Example Implementation:
- Tools like Cleanshot X already being sold through similar platforms
- Platform would aggregate various tools and offer them at lower prices than direct purchase
- Members get access to tools for free or at significant discounts with membership
Note: Syed (the expert being consulted) rated this as a challenging business idea due to the complexities of two-sided marketplaces and software provisioning infrastructure.
31:51 - 34:24
Full video: 01:08:05SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.