Email Before Building

A rapid approach to validating business ideas by testing market demand before building anything, exemplified by Airbnb's initial launch strategy.

Key Points:

• Start With Minimal Testing:

  • Send a simple email to target audience
  • Example: Airbnb sent emails to design conference attendees offering couch space
  • Test business concept before building anything substantial

• Focus on Speed Over Perfection:

  • Don't wait to be "ready"
  • Skip traditional business planning
  • Avoid getting caught up in:
    • Business plans
    • Business cards
    • LLCs
    • Social media presence

• Get First Customer Quickly:

  • Focus on getting first dollar/customer immediately
  • Test if people will actually pay
  • Move from idea to revenue as fast as possible

• Real World Example - Airbnb:

  • Started by emailing design conference attendees
  • Simple offer: "Does anyone want to stay on our couch?"
  • Grew from basic test into $100B company
  • Didn't require Silicon Valley funding approach
  • Validated concept in a weekend

The core message is about rapid validation through actual customer interaction rather than extensive planning or perfect execution.