Hormozi's Upsell Strategy

Alex shares a story about how he convinced business partners to test his upsell offer against theirs, leading to a successful deal and significant company growth.

"We're negotiating this deal and we're right near the end. We all agreed we need to have some sort of second upsell, some sort of back end. They were like, 'We've already got it, we've already built it all out.' I was like, 'This has nothing to do with what we do.'

They're like, 'No, we're passionate about it, we know our customers are gonna be passionate about it too.' I was like, 'This is kind of a deal breaker for me.' We're pretty much at the point where we're gonna walk away.

I said, 'Crazy idea, why don't you just survey the audience and put your offer next to my offer and just see which one they want?' I was like, 'If they want your offer more, I'll kill myself and we won't do this deal. If they do want it, we do the deal.'

They were like, 'Fine.' We ran it and 85% of people wanted my offer. My offer was more of that thing you just bought. It was a great moment, everybody came together, and we did the deal. Then we built out that back end, which 1.9x'd LTV. We kept the same 3 to 1, but we were able to 5x advertising in terms of how much we could advertise and spend so we could be profitable."