Overseas Staffing Cuts Costs

Marshall created Support Shepherd, a staffing agency that helps companies hire overseas talent for 80% less than US equivalents. The business grew to 7-figures in profit within 4 years by solving a common business pain point around hiring affordable talent.

Key Points:

• Origin Story/Problem:

  • Marshall's own business was struggling with high costs
  • Discovered he could hire someone in Philippines for $1,000/month vs $5,000/month in US
  • This discovery became his "secret weapon" for profitability

• Business Model:

  • Help companies find and hire overseas employees
  • Focus on quality talent at 80% lower cost than US equivalents
  • Handle the recruitment and hiring process

• Launch Strategy:

  • Announced business launch on Twitter (10k followers)
  • Wrote detailed newsletter explaining personal story and problem solved
  • Newsletter had 11% click rate (vs typical 1-3% for ads)
  • Got 1,300 clicks from initial launch
  • Converted enough customers to get momentum

• Results:

  • Approaching 7-figures in annual profit
  • Built in under 4 years
  • High-value customers (worth thousands of dollars each)