Supplement Testing Authority

Build a trusted supplement testing and review platform using short-form video content across social media, eventually launching a verified supplement line after establishing trust and authority.

Key Points:

• Content Strategy:

  • Create short-form videos (15-30 seconds) testing and reviewing supplements
  • Use "eat this, not that" format showing which products to avoid/buy
  • Post content across all social platforms (TikTok, YouTube, Instagram, Facebook)
  • Focus on scientific testing of product claims (e.g., protein content per scoop)

• Build Trust Through:

  • Independent testing of products
  • Transparent sharing of test results
  • No initial product affiliations
  • Scientific verification of supplement claims
  • Accessible explanations of findings

• Monetization Path:

  • Start by building trust for 2-3 years
  • Eventually launch own supplement line
  • Position as "the honest/clean alternative" after exposing industry issues
  • Follow model of More Plates More Dates, Honest Company

• Market Opportunity:

  • Current supplement testing is fragmented
  • People don't know if supplements work
  • Hard to verify product claims
  • Consumers struggle to find trusted sources
  • Growing supplement and wellness market

• Differentiation:

  • Focus on being most trusted voice in supplements
  • Use viral short-form content to build audience
  • Scientific approach to testing
  • Clear, shareable recommendations