Create niche industry content targeting specific sectors like auto repair to capitalize on underserved audiences and generate substantial revenue.

Key Points:

  • Focus on a specific industry (e.g., auto repair)
  • Create content tailored to business owners in that industry
  • Potential revenue: $20-30 million per year

Content Strategy:

  • Become the go-to expert for the chosen industry
  • Produce various content types (likely including videos, articles, podcasts)
  • Host industry-specific events and conferences

Audience Engagement:

  • Build a loyal following within the niche
  • Ability to draw 1000+ industry professionals to events

Monetization:

  • Paid groups or memberships
  • Sponsored content
  • Event ticket sales
  • Consulting services

Benefits:

  • Less competition in niche markets
  • High value for targeted audience
  • Potential to dominate the entire content ecosystem for the industry
01:38:59 - 01:39:55
Full video: 01:44:03
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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