Nighttime Routine Products

Develop a brand focused on the "night occasion" or sleep hygiene market, creating products specifically designed for evening use to enhance sleep and relaxation.

Key points:

• Target the underserved "sleep occasion" market
• Create a range of products designed for nighttime use
• Aim to become the dominant brand for this specific occasion, similar to how coffee dominates the morning routine

Details:

• Opportunity:
  • Sleep hygiene is becoming increasingly important to consumers
  • No clear market leader exists for nighttime-specific products
• Product ideas:
  • Beverages (e.g. sleep-promoting teas or drinks)
  • Supplements
  • Skincare products
• Potential to expand beyond consumables:
  • Sleepwear
  • Bedding
  • Sleep tech devices
• Strategy:
  • Focus on creating a strong brand association with nighttime routines
  • Aim to be the "coffee of sleep" - a go-to product for a specific time of day
• Market potential:
  • Tap into growing consumer interest in sleep quality and overall wellness
  • Opportunity to create a new category leader in an emerging market