Fertility Tracking

Develop an improved pregnancy tracking and fertility solution to address the challenges of getting pregnant, especially for older couples.

Key points:

• Current Problem:

  • Getting pregnant is becoming increasingly difficult, especially for older couples
  • Existing apps and devices are confusing and lack user-friendly features

• Proposed Solution:

  • Create a smart, intuitive fertility tracking device
  • Potential form factor: Bedside device that subtly indicates fertility cycles

• Features:

  • User-friendly interface, avoiding confusing data presentation
  • Incorporate notifications and gamification elements
  • Integrate with other health data for a more comprehensive fertility picture

• Market Opportunity:

  • High demand: People are willing to spend significant money on fertility solutions
  • Potential for recurring revenue through consumables (e.g., test strips)

• Potential Expansion:

  • Develop accompanying app for more detailed tracking and insights
  • Create a community platform for users to share experiences and support each other

• Business Model:

  • Hardware sales (bedside device)
  • Subscription for advanced features or personalized insights
  • Partnerships with fertility clinics or OB/GYNs for referrals and data sharing