Decentralized Beverage Production

A kitchen device that creates any beverage on-demand using your home's water supply and a cartridge system, eliminating traditional beverage manufacturing and distribution. The system reimagines beverage production by moving it from centralized factories to the point of consumption.

Key Components:

  • Base Machine:

    • Connects to home water supply
    • Can make water cold, hot, or carbonated
    • Functions like a beverage printer
  • 3 Core Cartridges:

    • Sugar cartridge
    • Alcohol cartridge
    • Flavor cartridge (contains 85+ different flavors that can be mixed)
  • Functionality:

    • Creates any drink on demand (soda, wine, tea, flavored water)
    • Precisely measures ingredients (microliters)
    • Allows multiple users to make different drinks from same machine

Business Innovation:

  • Environmental Impact:

    • Eliminates plastic bottle waste
    • Removes need for transportation/distribution
    • Reduces factory production
  • Creator Economy Integration:

    • Anyone can create and sell drink recipes
    • Digital recipes can be sent directly to devices
    • Creators earn royalties from drinks made
    • Lower barrier to entry than traditional beverage industry
  • Personalization:

    • Enables long-tail of flavor combinations
    • Customers can create custom drink specifications
    • Serves niche markets traditional bottling can't support
  • Cost Efficiency:

    • Uses existing home water supply
    • Eliminates traditional supply chain costs
    • Reduces packaging and distribution expenses
22:51 - 26:39
Full video: 31:43
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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