Ranchers Sell Direct

A group of ranchers are creating direct-to-consumer sales channels, bypassing traditional distribution methods to sell beef directly to consumers. This allows ranchers to capture more value while giving consumers transparency into their meat sources.

Key Points:

• Coalition Structure:

  • 7-8 ranches in Texas formed a coalition
  • Working together to sell directly to public
  • Using online platform called "Bid for Beef"

• Business Model Benefits:

  • Ranchers get better margins vs traditional distribution
  • Eliminates middlemen in the supply chain
  • Provides direct connection between rancher and consumer

• Part of Larger Trend:

  • Growing movement of farmers/ranchers selling direct
  • Consumers want more transparency in food sources
  • Technology enabling direct producer-to-consumer relationships

• Technology Integration:

  • Using online auctions/platforms to facilitate sales
  • Part of broader "blockchain the farm" movement
  • Enables tracking and transparency from field to table

This represents a shift in agricultural business models, with producers using technology to capture more value while meeting consumer demands for transparency and direct relationships with food producers.