Lawn Care Franchise Model
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A scalable lawn care or irrigation business following the successful model of 1-800-GOT-JUNK, focusing on systemization and professional service in an industry where customer service is typically poor.
Key Points:
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Target Industry:
- Lawn and garden care services
- Irrigation systems
- Focus on an industry where "it's hard to get somebody to call you back"
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Business Model Elements:
- Build infrastructure and technical systems first
- Develop efficient billing and sales models
- Create replicable processes that can scale beyond local geography
- Use latest technology to improve efficiency
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Strategic Approach:
- Partner with existing small businesses that have infrastructure
- Talk to people already in business to identify:
- Their biggest problems
- Problematic suppliers
- Successful customer segments
- Get initial foothold then build from there
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Competitive Advantage:
- Target industry has "natural selection bias against it"
- Less competition from wealthy individuals/investors
- Focus on unsexy but necessary services
- Build moat through systems and technology
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.