Meta Ad Spend Surveys

A data product that surveys and aggregates Meta (Facebook) advertising spend data from major advertisers, packaging it into exclusive quarterly reports for hedge funds.

Key Points:

• Data Collection:

  • Aggregate $5B+ worth of Meta advertising spend data
  • Create detailed quarterly surveys about spend patterns, sentiment, and forecasts
  • Get advertisers to share if they spent more/less and their future spending intentions

• Distribution Model:

  • Sell exclusively to hedge funds
  • Limit access to only 20 firms to maintain exclusivity
  • Use reverse auction to make funds bid against each other
  • Charge $50,000 per quarter with 2-year subscription commitment

• Expansion Opportunities:

  • Replicate model for Google ad spend data
  • Expand to Amazon advertising data
  • Create similar reports for other major advertising platforms

• Key Advantage:

  • Hedge funds are price insensitive
  • They value exclusive data for trading decisions
  • Limited distribution increases value
  • Data helps inform investment decisions on Meta stock

• Implementation Strategy:

  • Partner with existing data providers like Triple Whale who already have access to the spend data
  • License their data exclusively for financial services use