Fund Marketing Independently

Jack Carr describes his approach of strategically reinvesting profits into high-quality marketing and promotional materials, rather than relying on traditional publisher support. This creates premium brand positioning and deeper fan engagement.

Key Points:

• Premium Gift Boxes:

  • Custom gun cases containing personalized books
  • Include high-quality items like leather bookmarks
  • Special commemorative coins that can't be purchased
  • Send ~350 boxes to key supporters, researchers, and influencers

• Quality Standards:

  • Everything must match the novel's premium quality level
  • Hand-picked merchandise rather than generic promotional items
  • Preference for American-made and veteran-owned products
  • Focus on authenticity over immediate profit

• Investment Strategy:

  • Self-funds marketing materials rather than relying on publisher
  • Puts profits back into creating high-production value content
  • Creates movie-quality book promotion videos
  • Invests in podcast and digital marketing infrastructure

• Business Philosophy:

  • Prioritizes building authentic connections over immediate monetization
  • Views marketing expenses as long-term investments in brand building
  • Maintains creative control by self-funding promotional materials
  • Uses premium materials to demonstrate respect for audience's time and attention