Teen Investing Game

A financial education game for teenagers to capitalize on Fidelity's new trading accounts for 13-17 year olds. This game would make learning about investing fun and accessible for the TikTok generation, while potentially creating a valuable user base for future financial products.

Key points:

• Target audience: 13-17 year olds with new Fidelity trading accounts
• Goal: Teach financial literacy and investing basics through an engaging game format
• Potential features:
  • Fantasy stock trading mechanics
  • Social elements to compete with friends
  • Daily market news and updates integrated into gameplay
  • Simplified explanations of financial concepts
• Business model possibilities:
  • Free-to-play with premium features
  • Partnership with Fidelity or other financial institutions
  • Future upselling of real trading products as users age
• Benefits:
  • Makes financial education more appealing to teens
  • Acquires users at a young age, building brand loyalty
  • Creates a pipeline of future investors and financial product customers
• Considerations:
  • Need to balance fun with educational value
  • Ensure responsible approach to avoid encouraging risky behavior
  • Design with parental oversight in mind