Starter businesses are a way to gain practical entrepreneurial experience with low risk and investment. They teach core business skills through hands-on learning.

Key aspects of starter businesses:

  • Focus on getting your first dollar rather than building a huge company
  • Shift from theory to reality in business learning
  • Teach core skills like sales, marketing, and operations
  • Provide addictive feeling of earning your first revenue
  • Require minimal capital investment to start

Examples of starter businesses:

  • Tutoring company
  • Summer basketball camp
  • Selling customized wristbands to sororities/fraternities
  • Airbnb Experiences (leading local tours/activities)

Benefits of starter businesses:

  • Learn how to make a website
  • Understand sourcing (e.g. using Alibaba)
  • Develop customer interaction skills
  • Practice basic financial management

Airbnb Experiences as a starter business:

  • Sign up to lead tours in your local area
  • Charge people for unique local experiences
  • Works best in major cities where Airbnb Experiences is available
  • Showcase your favorite local spots
  • Provide great experiences to get 5-star reviews
  • Can be started immediately with minimal investment

Key takeaways:

  • Starter businesses remove excuses for not starting
  • They get you moving and taking action
  • Teach practical skills applicable to larger businesses later
  • Allow you to test entrepreneurship without major risk
  • Help transition from employee mindset to business owner thinking
01:04:31 - 01:07:09
Full video: 01:21:49
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

WebsiteTwitter
Host
Restaurateur
E-commerce