Unbiased Review Subscriptions
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A subscription-based product review platform that maintains independence by avoiding affiliate relationships and focusing on high-quality, unbiased reviews. The platform would differentiate itself from the current landscape of compromised review sites owned by large media companies.
Key Points:
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Revenue Model:
- Subscription-based instead of affiliate commissions
- Potential group subscription options to make it more affordable
- No affiliate relationships or commissions to maintain independence
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Content Approach:
- High-quality, detailed product reviews
- Video content combined with written reviews
- Actual product testing rather than aggregating Amazon reviews
- Complete transparency in review methodology
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Target Market:
- Conscious consumers willing to pay for unbiased reviews
- People frustrated with current review sites
- Start small with dedicated subscriber base
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Differentiation:
- Clear line drawn on not accepting affiliate commissions
- Full transparency in review process
- Focus on building trust through independence
- Position as alternative to large media company-owned review sites
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Value Proposition:
- Truly unbiased product reviews
- No hidden incentives or corporate influence
- High-quality, thorough testing and evaluation
- Clear methodology and transparency
26:47 - 27:16
Full video: 29:09SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.