Unbiased Review Subscriptions

A subscription-based product review platform that maintains independence by avoiding affiliate relationships and focusing on high-quality, unbiased reviews. The platform would differentiate itself from the current landscape of compromised review sites owned by large media companies.

Key Points:

  • Revenue Model:

    • Subscription-based instead of affiliate commissions
    • Potential group subscription options to make it more affordable
    • No affiliate relationships or commissions to maintain independence
  • Content Approach:

    • High-quality, detailed product reviews
    • Video content combined with written reviews
    • Actual product testing rather than aggregating Amazon reviews
    • Complete transparency in review methodology
  • Target Market:

    • Conscious consumers willing to pay for unbiased reviews
    • People frustrated with current review sites
    • Start small with dedicated subscriber base
  • Differentiation:

    • Clear line drawn on not accepting affiliate commissions
    • Full transparency in review process
    • Focus on building trust through independence
    • Position as alternative to large media company-owned review sites
  • Value Proposition:

    • Truly unbiased product reviews
    • No hidden incentives or corporate influence
    • High-quality, thorough testing and evaluation
    • Clear methodology and transparency
26:47 - 27:16
Full video: 29:09
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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