Physical Newsletter Box
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A physical newsletter subscription box service that delivers analog content and curated items to subscribers' mailboxes, intentionally keeping an authentic, DIY feel rather than a polished corporate appearance.
Key Points:
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Physical Newsletter Format:
- Printed content on paper instead of digital delivery
- Maintains an intentionally "thrown together" aesthetic
- Uses basic USPS packaging to feel personal
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Monthly Box Contents:
- Multiple envelopes with different content types
- Curated items related to that month's theme
- Mystery items to create anticipation
- Can include handwritten elements
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Pricing & Positioning:
- $100-200 monthly subscription
- Premium pricing justified by exclusivity and physical format
- Positioned as alternative to digital newsletters
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Distribution Strategy:
- Intentionally analog experience
- Could require checks mailed to physical address
- Limited availability to maintain exclusivity
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Key Differentiator:
- Embraces imperfect, DIY aesthetic versus corporate polish
- Creates tangible connection with subscribers
- Focuses on physical experience in digital age
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.