Celebrity Coin Arbitrage
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BitClout is a blockchain-based social network that lets users speculate on people's reputation and social capital through personalized creator coins. Each person gets their own coin that can be bought and sold, with the price reflecting their perceived future value or popularity.
Key Points:
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Core Mechanism:
- Every profile gets its own tradeable coin
- Top 15,000 Twitter influencers pre-loaded into platform
- Coin prices fluctuate based on person's reputation/actions
- Users can claim their profile by tweeting their public key
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Revenue Streams for Creators:
- Default 10% commission on all coin purchases
- Founder rewards when claiming profile
- Monetization options:
- Paid AMAs/Q&As for coin holders
- Premium inbox access (costs 5 coins to message)
- Sponsored post pricing in creator coins
- "Money likes" where users pay small amounts of coin to like content
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Trading Strategy:
- Buy coins of people trading at low prices relative to their social media following
- Profit from reputation changes (e.g., price goes up with achievements, down with controversies)
- Some users set commission to 0% to encourage buying, then invest in themselves
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Access Model:
- Currently invite/password protected
- Creates artificial scarcity and hype
- Similar to early Clubhouse/Superhuman strategy
Ryan Begelman
In 2008, He bought into Bisnow Media, became CEO, and bootstrapped it with its founders, Mark and Elliott, from $1M to $20M in revenue and ~$7M annual profit. In 2016, as Fortune reported, He sold Bisnow to a private equity firm. Today, Bisnow is the largest producer of commercial real estate news and events.
He also cofounded Summit. Named by Forbes “The Davos of Generation Y,” Summit gathers leaders and features icons like Jeff Bezos, Richard Branson, Shonda Rhimes, Jessica Alba, Reed Hastings, Brené Brown and Al Gore.