Industry Benchmarking Service

Sam proposes creating an industry benchmarking service that leverages Hampton's existing data collection to provide comparative metrics across different business sectors. The service would help companies understand how they compare to industry standards across various metrics.

Key Points:

• Data Collection Through Hampton:

  • Already surveying different industries (agencies, wealth metrics)
  • Collecting metrics like:
    • Revenue per employee
    • Profit per employee
    • Operating costs
    • Industry-specific benchmarks

• Value Proposition:

  • Companies can compare their performance against industry standards
  • Helps businesses understand if they're:
    • Spending the right amount on ads
    • Allocating correct employee budgets
    • Operating at industry standards

• Market Opportunity:

  • Similar to salary.com but for broader business metrics
  • Companies have raised hundreds of millions in the benchmarking space
  • Currently collecting data through Hampton community surveys
  • Plan to spin off as separate data company in a few years

• Business Model:

  • Companies pay for access to benchmarking data
  • Focus on specific industries and verticals
  • Leverage existing data collection through Hampton

The idea builds on Hampton's existing data collection infrastructure and community to create a valuable benchmarking service for businesses seeking to understand their performance relative to peers.