Premium Elder Care Margins

A premium assisted living facility concept that focuses on health improvement and revival rather than just end-of-life care. The business leverages the growing demand for high-quality elder care facilities and the willingness of wealthy families to pay significantly more for better care.

Key Points:

• Market Opportunity:

  • Current assisted living facilities average $54,000/year
  • 31,000 assisted living facilities in US
  • 80% are for-profit operations
  • 50% of operators clearing 20%+ annual returns
  • Wealthy clients already paying $20-30k per month for premium care

• Differentiation:

  • Focus on health improvement rather than just maintenance
  • Implement fitness programs similar to Peter Attia's "centenarian decathlon"
  • Goal to improve residents' fitness levels to match those 20 years younger
  • Create environment for "revival" rather than just assistance

• Target Market:

  • Wealthy families willing to pay 5x current rates for premium care
  • People looking for active improvement in their elderly years
  • Families wanting better options than current facilities

• Business Model:

  • Premium pricing strategy
  • Focus on health outcomes and improvement
  • Recurring revenue from long-term stays
  • Higher staff-to-resident ratio for better care