Content Monetization Mix

Nick Bare has built a successful content and supplement business by combining multiple revenue streams centered around fitness content and products. His approach leverages high-quality content creation to drive both direct monetization and product sales.

Revenue Streams:

• Content Creation:
  • YouTube channel with high production value
  • Documentary-style content (1.5M+ views on Leadville doc)
  • No brand deals/sponsorships (intentionally avoided)
• Training App:
  • $19.99/month subscription
  • Provides workout programming and guidance
• Supplement Company (BPN):
  • ~$60M in annual sales
  • High-quality supplement products
  • Leverages content for marketing

Content Production:

• In-house media team:
  • 10 videographers/photographers
• Additional social media team
• Structured under BPN payroll
• Focused on building supplement business
• High production value documentaries and content

Business Structure:

• Originally separated Nick Bare Fitness from BPN
• Recently consolidated back under one entity
• Content team works on both personal brand and supplement content
• Makes more money outside of BPN than from BPN directly
• Reinvests content revenue into better production

Strategy:

• Uses content as marketing engine
• Builds brand through authentic storytelling
• Focuses on quality over immediate profitability
• Leverages personal brand to drive supplement sales
• Makes decisions based on intuition rather than strict metrics