AI Replaces Human Influencers
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A business creating AI-generated influencer personalities that can be controlled and monetized, similar to existing human influencers but without the real-world complications and limitations.
Key Points:
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AI Influencer Creation:
- Generate AI personalities using existing technology
- Deep fake videos by filming real people and switching faces/bodies
- Focus on creating "guy hot" or idealized personalities that appeal to target demographics
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Monetization Strategy:
- Build large social media followings (Example: Emily Pellegrini got 200k Instagram followers in a year)
- Create multiple variants of successful personalities (like Emily and her "sister" Fiona)
- Engage with followers through DMs and personalized content
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Key Advantages:
- Complete control over the personality and content
- No real-world drama or complications
- Can create multiple personalities from one successful template
- Ability to pivot or adjust based on audience response
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Target Market Extension:
- Current market focuses on female AI influencers
- Opportunity to create male AI personalities
- Potential to create "Fake Tate" style personalities without real-world consequences
- Appeal to people wanting advice/content without controversial real-world figures
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Business Model:
- Started by agencies frustrated with managing real influencers
- Can operate multiple AI personalities simultaneously
- Lower operational costs than managing real influencers
- More predictable and controllable than human influencers
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.