Cord Blood Subscription Service

A subscription-based cord blood storage business that preserves stem cells from newborn babies' umbilical cords, targeting new parents at hospitals during childbirth with a fear-based marketing approach.

Key Points:

• Service Overview:

  • Collect and freeze cord blood right when baby is born
  • Store stem cells long-term for potential future medical needs
  • Annual subscription model for ongoing storage

• Marketing Strategy:

  • Target parents during childbirth at hospitals
  • Play on parental protection instincts
  • Position as "insurance policy" for baby's future health
  • Emphasize potential life-saving benefits

• Business Model:

  • Upfront collection fee (couple thousand dollars)
  • Recurring annual storage fees ($500/year)
  • Long-term subscription commitment
  • Set it and forget it revenue model

• Why It Works:

  • Targets parents at emotional moment
  • Leverages fear of future medical issues
  • Parents unlikely to cancel once committed
  • High lifetime value per customer
  • Low ongoing costs after initial collection

As Shaan notes: "This is the most incredible business I've ever heard of... playing on parents' fear at a time when all of their love endorphins are kicking up and they're like okay my purpose in life is to protect this baby."