Logo-Printed Conference Fruit

Danielle Baskin runs a fruit swag company that prints corporate logos and branding onto fresh fruit for conferences and events. The service offers a unique alternative to traditional corporate swag like t-shirts, koozies, and pens.

Key Points:

• Core Service:

  • Prints company logos/branding directly onto fruit
  • Charges $5 per piece of fruit
  • Works with local farms to source produce

• Target Market:

  • Companies hosting conferences
  • Corporate events needing unique swag
  • Examples: Salesforce avocados, Lyft bananas, Mailchimp pineapples

• Business Model:

  • B2B service
  • High margins on branded produce
  • Unique offering in the corporate swag space

• Future Expansion Ideas:

  • Retail partnerships where brands sponsor discounted produce
  • Example: Taco Bell sponsored avocados for Super Bowl guacamole
  • In-store branded produce with company logos

The business succeeds by offering a remarkable, talk-worthy product that markets itself, requiring minimal traditional marketing efforts.