Ballers Testing Group

Manscaped uses a VIP customer feedback group called "Ballers" to test and validate products before launch, combining this with extensive in-house R&D capabilities.

Key Points:

• VIP Facebook Testing Group:

  • 2-3,000 active members
  • Invite-only group
  • Selected based on brand engagement, not spending
  • Members interact directly with executive and product development teams

• Product Testing Process:

  • Internal testing with employees first
  • Stability testing phase
  • Expansion to VIP Ballers group for feedback
  • Used primarily for soft goods (deodorants, etc.)

• In-House R&D Approach:

  • Complete in-house development team
  • Includes industrial designers
  • Material experts
  • Engineers for hardware development
  • Dedicated R&D lab for soft goods and formulations

• Product Development Pipeline:

  • 12-18 months engineering cycle
  • Multiple products developed simultaneously
  • Continuous innovation based on customer feedback
  • Hardware improvements based on real user problems
    • Example: Adding lights to trimmer after identifying shadow issues

• Company Structure:

  • 72 total employees
  • All functions kept in-house:
    • R&D
    • Video production
    • Media buying
    • Creative development