Dynamic Athlete NFTs
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A dynamic NFT platform that creates digital sports cards that automatically update based on real-world athlete achievements, starting with LaMelo Ball. The platform allows athletes to mint and sell their own digital cards directly to fans, bypassing traditional card companies.
Key Points:
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Dynamic NFT Technology:
- Cards evolve and upgrade when real-world achievements occur
- Connects to real-world data to trigger card updates
- Examples: MVP awards, championships, rookie of the year
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Direct Athlete Ownership:
- Athletes mint their own cards instead of going through traditional card companies
- Players get direct revenue from sales
- Athletes have incentive to promote their own cards to followers
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Visual Implementation:
- High-quality 3D rotating images
- Created by digital artists/3D animators
- Professional website presentation
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Distribution Model:
- Athletes promote directly to their social media followers
- Example: LaMelo promotes to millions of Instagram followers
- Direct traffic through dedicated websites (e.g., lamelloball.io)
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Business Results:
- Example of success: 3 million visitors in first month
- Most traffic coming directly to site
- Partnership model between athlete and platform (EtherCards)
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Value Proposition:
- Athletes get larger share of card value vs traditional model
- Fans can speculate on future achievements
- Cards become more valuable as athletes achieve milestones
27:03 - 33:20
Full video: 01:18:56SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.