Dynamic Athlete NFTs

A dynamic NFT platform that creates digital sports cards that automatically update based on real-world athlete achievements, starting with LaMelo Ball. The platform allows athletes to mint and sell their own digital cards directly to fans, bypassing traditional card companies.

Key Points:

  • Dynamic NFT Technology:

    • Cards evolve and upgrade when real-world achievements occur
    • Connects to real-world data to trigger card updates
    • Examples: MVP awards, championships, rookie of the year
  • Direct Athlete Ownership:

    • Athletes mint their own cards instead of going through traditional card companies
    • Players get direct revenue from sales
    • Athletes have incentive to promote their own cards to followers
  • Visual Implementation:

    • High-quality 3D rotating images
    • Created by digital artists/3D animators
    • Professional website presentation
  • Distribution Model:

    • Athletes promote directly to their social media followers
    • Example: LaMelo promotes to millions of Instagram followers
    • Direct traffic through dedicated websites (e.g., lamelloball.io)
  • Business Results:

    • Example of success: 3 million visitors in first month
    • Most traffic coming directly to site
    • Partnership model between athlete and platform (EtherCards)
  • Value Proposition:

    • Athletes get larger share of card value vs traditional model
    • Fans can speculate on future achievements
    • Cards become more valuable as athletes achieve milestones
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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