Dual-Purpose Media Team

Nick Bare describes an integrated media and business strategy that combines his personal brand (Nick Bare Fitness) with his supplement company (Bare Performance Nutrition/BPN). The approach leverages content creation to drive both businesses while maintaining operational efficiency.

Key Structure:

• Unified Media Team:

  • 10+ person team including videographers and photographers
  • Team members are on BPN payroll but work across both brands
  • Creative director leads personal content while others focus on BPN-specific content

• Revenue Streams:

  • Supplement Company (BPN)
  • Training App ($19.99/month)
  • Content Monetization (YouTube, social media)
  • Personal Brand IP

• Content Strategy:

  • High-quality documentary-style content (1.5M+ views on Leadville doc)
  • Focus on authentic storytelling and brand building
  • All content ultimately aims to build supplement business
  • Reinvests content revenue into creating better content

• Business Philosophy:

  • Makes decisions based on intuition rather than strict ROI metrics
  • Prioritizes brand building over immediate financial returns
  • Recently consolidated previously separated teams back into one entity
  • Maintains distinct business entities while sharing resources

• Leadership Structure:

  • Hired CEO to handle operations
  • Founder focuses on content creation and brand building
  • Maintains creative control while delegating business operations