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A wellness membership bundle that combines various alternative therapy and recovery treatments into a single gym-like membership model, focusing on mental and physical recovery rather than traditional exercise equipment.
Key Components:
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Treatment Options:
- Cryotherapy sessions
- Float tank experiences
- Sauna and steam rooms
- Other alternative wellness therapies
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Business Model:
- Gym-style membership structure
- Bundle different therapies together
- Instant access without booking hassles
- Optional add-ons like food/smoothies to increase regular visits
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Facility Setup:
- No traditional gym equipment
- Focus on recovery and relaxation spaces
- Multiple therapy options in one location
- Simple operations with minimal staff
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Key Advantages:
- Consolidated wellness offerings in one location
- More convenient than booking individual services
- Creates recurring revenue through memberships
- Low labor costs with mostly self-service operations
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Target Market:
- Wellness-focused individuals
- People seeking stress relief and recovery
- Similar demographic to high-end gym members
- Urban professionals looking for convenient wellness solutions
The business combines the convenience of a gym membership with various alternative therapies, creating a new category of wellness facility focused on recovery and relaxation rather than traditional exercise.
59:53 - 01:02:59
Full video: 01:13:31SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.