Wellness Bundle Subscription

A wellness membership bundle that combines various alternative therapy and recovery treatments into a single gym-like membership model, focusing on mental and physical recovery rather than traditional exercise equipment.

Key Components:

  • Treatment Options:

    • Cryotherapy sessions
    • Float tank experiences
    • Sauna and steam rooms
    • Other alternative wellness therapies
  • Business Model:

    • Gym-style membership structure
    • Bundle different therapies together
    • Instant access without booking hassles
    • Optional add-ons like food/smoothies to increase regular visits
  • Facility Setup:

    • No traditional gym equipment
    • Focus on recovery and relaxation spaces
    • Multiple therapy options in one location
    • Simple operations with minimal staff
  • Key Advantages:

    • Consolidated wellness offerings in one location
    • More convenient than booking individual services
    • Creates recurring revenue through memberships
    • Low labor costs with mostly self-service operations
  • Target Market:

    • Wellness-focused individuals
    • People seeking stress relief and recovery
    • Similar demographic to high-end gym members
    • Urban professionals looking for convenient wellness solutions

The business combines the convenience of a gym membership with various alternative therapies, creating a new category of wellness facility focused on recovery and relaxation rather than traditional exercise.

59:53 - 01:02:59
Full video: 01:13:31
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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