Local Business TikTok Documentary
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A 23-year-old social media manager created a viral documentary-style TikTok series for a Chevrolet dealership (Mohawk Chevrolet), turning everyday dealership life into entertaining content that gained millions of views and engagement from major brands.
Key Elements:
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Content Format:
- Office-style documentary series
- 10 episodes following dealership life
- Improvisational style without scripts
- Built storylines around everyday dealership activities
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Production Approach:
- Films in corners of dealership "like Pam"
- Captures candid moments and builds stories around them
- Creates episodes weekly
- Uses dealership employees as characters
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Content Strategy:
- Started with simple premise (rubber ducks hidden in dealership)
- Built engaging narratives around regular business challenges
- Example: Making videos about electric Chevys because "no one wants to buy them"
- Turned mundane business tasks into entertaining content
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Results:
- Millions of views on TikTok
- Engagement from major brands (Chevy, Geico)
- Viewers requesting Netflix-style full series
- Significant increase in dealership search traffic
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Success Factors:
- Young creator bringing fresh perspective to traditional business
- Getting buy-in from dealership staff
- Converting regular employees into entertaining characters
- Finding humor and story in everyday business operations
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.