Mobile Sports Betting Platform

Built a mobile-first sports betting platform targeting media companies and casinos, providing modern technology infrastructure instead of outdated overseas solutions. The platform was sold pre-launch for $40M to FuboTV.

Key Points:

• Market Analysis & Strategy:

  • Identified that market would evolve similar to overseas where betting is culturally integrated
  • Predicted early players (DraftKings, FanDuel) but ultimate dominance by media companies or brick-and-mortar casinos
  • Focused on undercutting existing revenue share deals from Swedish providers

• Platform Development:

  • Built native iOS platform with API functionality
  • Integrated ticketing and merchandising capabilities
  • Obtained regulatory compliance and licenses in 17+ states
  • Secured deals as authorized gaming operator with NBA and MLB

• Business Model:

  • Target existing audiences in sports rather than building user base from scratch
  • Partner with media companies who wanted regional targeting capabilities
  • Provide white-label solution for companies wanting to enter betting space
  • Focus on technology infrastructure rather than consumer-facing product

• Competitive Advantage:

  • Modern mobile-first architecture vs compressed desktop applications
  • Regulatory compliance and licenses already secured
  • Partnerships with major sports leagues
  • Regional targeting capabilities vs national-only offerings

The strategy focused on building infrastructure for established players rather than competing directly for consumers, leading to acquisition before launch.