B2B Influencer Sales

The speakers discuss how to adapt the creator/influencer business model to B2B by focusing on selling high-ticket items instead of consumer products. The strategy leverages smaller but more targeted audiences to sell expensive products rather than relying on massive followings to sell low-priced items.

Key Points:

• B2B vs B2C Creator Strategy:

  • Instead of needing massive audiences like Logan Paul or MrBeast
  • Focus on selling products that cost $4,000-$400,000
  • Need only 1/100th the audience size of major creators
  • Example: Hubspot partnering with smaller business-focused creators

• Revenue Model:

  • Consumer creators sell $4 products (like Prime drinks)
  • B2B creators sell products 100x more expensive
  • Compensates for smaller audience size with higher price points
  • Focus on quality leads over quantity of followers

• Implementation Example:

  • Create valuable B2B content
  • Build targeted business audience
  • Partner with enterprise software companies
  • Leverage audience trust to sell high-ticket items
  • Use personal brand to validate expensive purchases

• Advantage:

  • Don't need massive following to generate significant revenue
  • More sustainable than trying to compete with major consumer creators
  • Better alignment with B2B purchase decisions