Geographic Price Arbitrage

A caller discovered and exploited a geographic arbitrage opportunity in Uber's referral credit system by taking advantage of price differences between India and the US.

Key Points:

  • Core Mechanism:

    • Uber offered a referral system where you give credits and get credits back
    • System didn't account for geographic price differences
    • Rides in India cost significantly less than US rides
  • Execution:

    • Got people in India to sign up for Uber
    • Gave them $10 credits (significant amount in India)
    • They would take cheap rides in India
    • Received $10 credits in return
    • Sold credits to Americans at heavy discount
      • Example: $1,000 worth of credits sold for $5
  • Economics:

    • Generated approximately $15,000 monthly
    • Amount exceeded typical income of entire village in rural India
    • Operated for multiple years
    • Kept living costs low to save money, knowing loophole would eventually close
  • Business Model Sustainability:

    • Temporary opportunity until Uber fixed the geographic loophole
    • Operator maintained low overhead knowing it wasn't permanent
51:42 - 52:50
Full video: 57:34
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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